WUZZAWAZZEE is a clothing brand founded in 2018, the result of my lifelong passion for sewing and textiles, and my investigations and adventures into distant corners and cultural pockets throughout the countryside of Ethiopia. 

The brand came about as I was spending more and more time in the region, and I was finding textiles a form of communication during travel. As I learned more of the language and music of Ethiopia, I settled on the name WUZZAWAZZE, which means "swinging" in Amharic, Ethiopia's official language. It captures the essence of what I try to do: it's a constant movement, a balancing act of bringing together the Ethiopian fabric and design with my own sensibilities which favor playfulness and vibrancy, and my knowledge of pattern making, stitching styles, and fine tailoring.

Some main ingredients in my operation are adventure, design, workmanship, detailed technical expertise, and connection.  My creative process is like anthropological detective work that requires travel and investigation to understand how Ethiopian fabrics are designed and made. Then, I carefully hand-cut and hand-stitch the fabric into classic flattering styles that are fit and priced for fun loving creative folks of all walks of life.

It's a bit like a fashion version of a farm-to-table restaurant— trekking deep into the countryside of Ethiopia, harvesting fabric, cooking and spicing it up in my own way, making it enticing for new audiences, while remaining deeply rooted in the story of the fabrics.